Puma
Est. Herzogenaurach, Germany x 1948
Founded by Rudolf Dassler, after a well-documented falling out with brother Adi Dassler (future Adidas founder) - Puma established its connection to sport through basketball, running, soccer, and auto racing footwear.
Following sprinter Tommie Smith's record-breaking 1968 Olympic Gold and iconic civil rights imagery - the global brand solidified a role in U.S. sneaker culture via the prominence of Puma "suedes" throughout b-boy culture.
In 2018, Puma hired Jay-Z as the brand's Creative Director of Basketball Footwear and has since parlayed the move into a signature shoe deal with rising NBA star Lamelo Ball - popularized by the Rick and Morty x Puma MB.01 collaboration in 2022.
![Puma TRC Blaze Ivy League "puma black" [386432-03]](http://cdn.shopify.com/s/files/1/0610/8780/9708/products/386432_03_2048x2048.png?v=1665014450)
![Puma Cali Dream Pastel (W) "whisper white" [385597-04]](http://cdn.shopify.com/s/files/1/0610/8780/9708/products/385597_04_2048x2048.png?v=1665015368)
![Puma Cali Dream Pastel (W) "pristine white" [385597-05]](http://cdn.shopify.com/s/files/1/0610/8780/9708/products/385597_05_2048x2048.png?v=1665015451)
![Puma Cali Dream Pastel (W) "blue wash" [385597-06]](http://cdn.shopify.com/s/files/1/0610/8780/9708/products/385597_06_2048x2048.png?v=1665015519)
![Puma Cruise Rider First Sense (W) "marshmallow" [386283-02]](http://cdn.shopify.com/s/files/1/0610/8780/9708/products/386283_02_2048x2048.png?v=1665015172)
![Puma Cali Dream Colorpop (W) "marshmallow" [387459-03]](http://cdn.shopify.com/s/files/1/0610/8780/9708/products/387459_03_2048x2048.png?v=1665015586)
![Puma Cruise Rider First Sense (W) "grey violet" [386283-01]](http://cdn.shopify.com/s/files/1/0610/8780/9708/products/386283_01_2048x2048.png?v=1665015278)
![Puma CA Pro Ivy League "varsity green" [388556-01]](http://cdn.shopify.com/s/files/1/0610/8780/9708/products/388556_01_2048x2048.png?v=1665015672)