Est. Herzogenaurach, Germany x 1948
Founded by Rudolf Dassler, after a well-documented falling out with brother Adi Dassler (future Adidas founder) - Puma established its connection to sport through basketball, running, soccer, and auto racing footwear.
Following sprinter Tommie Smith's record-breaking 1968 Olympic Gold and iconic civil rights imagery - the global brand solidified a role in U.S. sneaker culture via the prominence of Puma "suedes" throughout b-boy culture.
In 2018, Puma hired Jay-Z as the brand's Creative Director of Basketball Footwear and has since parlayed the move into a signature shoe deal with rising NBA star Lamelo Ball - popularized by the Rick and Morty x Puma MB.01 collaboration in 2022.