TONY 1923 Beretta Bralette
genuine leather / breathable mesh cups / wireless + channeling / adjustable straps
Est. NYC x 2021
TONY 1923 is an NYC-based sportswear brand from fashion industry vet, Melissa Battifarano - who led design teams at Tory Burch, Polo Ralph Lauren, ECKO, and Sean John - prior to working alongside Rhianna as Design Director and VP of Design for Fenty Corp and Savage x Fenty.
TONY 1923 is a tribute to Battifarano's late father Tony (born 1923) and NYC (brand acronym for Top Of New York) - both of which inspired an aesthetic rooted in bold styling, ornate jewelry, and IDGAF swagger. Battifarano and her team of rising female designers bring a fresh perspective to the streetwear space and its current obsession with understated loungewear.