ICECREAM

Est. Online x 2005

Skate-specific extension of Nigo (Bape founder) & Pharrell's Billionaire Boys Club brand - ICECREAM debuted in the lyrics and music video for Snoop Dogg & Pharrell's "Drop it Like it's Hot" (2004).

Classic ICECREAM motifs include all-over prints (beepers, dollar signs, and diamonds), cone logo, and tiger graphic; which are featured prominently across the brand's footwear and apparel collections.  ICECREAM has collaborated with Reebok on a variety of footwear projects - most recently on the Instapump Fury BOOST "earth and water pack" in 2021.

 

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